Elise Marion
Founder of Blondie Slays Apparel — custom heat-transfer vinyl apparel, made to order in Sarnia, Ontario. I also help small brands with websites, digital design, and practical AI.
Hi, I'm Elise
I'm the founder and maker behind Blondie Slays Apparel — a custom heat-transfer vinyl studio based in Sarnia, Ontario, where I design and press one-of-a-kind and bulk-order apparel by hand. Before Blondie Slays, I spent a decade in content strategy and digital marketing, growing audiences for brands like InMobi and System1 — and that background shows up in how I run the shop today: sharp branding, smart web tools, and a business built the way I'd want to work with. Blondie Slays is where it all comes together: custom apparel, thoughtful web design, digital design, and down-to-earth AI coaching, from Sarnia, Ontario, with clients across Canada and beyond.
What I Do
Blondie Slays Apparel
Custom heat-transfer vinyl apparel, made to order. Design-your-own tees, small-batch runs, and one-of-a-kind pieces with a bold, playful finish.
Design your tee →Featured Work
Canadian National Pickleball League
Ongoing apparel and content partner for the CNPL — referee and event gear pressed in-studio, plus matchday graphics, social campaigns, and sponsorship activations across the 2026 season.
See the full case study →
Bachelorette Party Shirts
Matching tie-dye sets for the whole crew — bride-to-be designs, personalized names, and coordinated colours, pressed in-studio for the big weekend.
Get a quote for your group →Wedding Mirror & Window Decals
Custom vinyl decals for mirrors, windows, and welcome signage — names, dates, and seating charts cut and applied to order.
Get a quote →The Toolkit
Brand & Marketing
Web & Tech
Design & Content
AI & Workflow
The Foundation
A decade growing brands and audiences — the experience that powers everything I build today.
Canadian National Pickleball League
Content and brand production partner for the CNPL — referee and event apparel, matchday graphics, social campaigns, and sponsorship activations across multiple seasons.
Accel Media
Digital strategy consultant alongside running Blondie Slays, applying the same content strategy and audience-growth playbook from the System1 years to a new client through mid-2026.
Blondie Slays Apparel
After nearly a decade in content strategy and digital marketing, pivoted to build something of her own: a custom heat-transfer vinyl studio producing team, bulk, and one-of-a-kind apparel from a Cricut and heat press studio in Sarnia. Ran alongside consulting work for Accel Media and the CNPL, and drove a 400% increase in daily pageviews and 133% growth in unique users for InMobi through data-driven content strategy and GenAI workflows.
System1
Returned to System1 to build data-driven content strategies aligned with audience interests and market trends, partnering with cross-functional teams on calendars and multichannel campaigns. When the role was eliminated in a 2023 restructuring, took it as the push to build something entirely her own — which became Blondie Slays.
Schema App
Pivoted into technical SEO — translating concepts like schema markup and structured data into clear content, and using Analytics & SEMrush to track traffic and sharpen strategy.
System1
Started running search and social campaigns across healthcare, finance, entertainment, and travel — including a 20% lift in click-through rate through smart audience targeting. Promoted in 2018 to Head of Audience Development, leading and mentoring a team of content marketers and building automated reporting systems that gave leadership actionable insight.
Also: guest speaker at Mind Model AI (Apr 2025, Kitchener, ON), talking generative AI as a creative and workflow tool.
Education
Conestoga College
Dublin City University
McMaster University
Find Me Online
Portfolio & Resume
My full professional portfolio — content strategy, editorial, and marketing work in depth.
elisedaniellemarion.ca →Career history, recommendations, and the professional side of what I do.
Connect with me →GitHub
Where this site and my web projects live — built and version-controlled in the open.
See my code →Behind-the-scenes looks at new designs, presses in progress, and finished pieces.
Follow along →Etsy
Browse and buy ready-made and made-to-order pieces from the Blondie Slays shop.
Visit the shop →Updates, local Sarnia-Lambton news, and a closer look at the studio.
Like the page →What I'm Watching
A running list of what's currently on my screen — shows, movies, and whatever I'm bingeing this week.
See what to watch →My Pokémon Collection
A little side hobby — my card collection with live market values, just for fun.
Browse the collection →Got Something Else in Mind?
Blondie Slays is apparel-first, but the decade of content strategy, web design, and AI experience behind it doesn't go anywhere. If you're a small business or a solo creator looking for a clean website, a digital design refresh, or a hand figuring out AI tools without the jargon — I'm happy to chat.
Email me →